Extra welfare and sustainable

After the successful introduction of young, rosé veal Vitelco continued to develop VITEL-oké. This concept distinguishes itself by its production methods, extra welfare requirements and its sustainable packaging for portioned products. The point of departure is the supply of products which meet the needs of consumers and which compete with products from other production chains. The products are recognisable thereby distinguishing themselves on the market. Moreover, VITEL-oké veal has its own quality mark.

Feed package

A balanced feed package featuring large quantities of natural roughage with a major role set aside for feed corn provides healthy iron levels which put the haemoglobin level far above the standard.

A balanced feed package featuring large quantities of natural roughage with a major role set aside for feed corn provides healthy iron levels which put the haemoglobin level far above the standard. Furthermore, the roughage ensures natural cud chewing behaviour. All the raw materials the feed package consists of are always certified in order to guarantee the purity of the composition of the feeds and maximum care for food safety.

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Vitel-oké guarantees

1. Limited animal travel time 2. Group accommodation 3. Sufficient living space in the shed 4. Fed naturally fibre-rich feed 5. Natural and healthy haemoglobin levels

1. Limited animal travel time
2. Group accommodation
3. Sufficient living space in the shed
4. Fed naturally fibre-rich feed
5. Natural and healthy haemoglobin levels
6. Constant expert supervision
7. Portioned products in sustainably manufactured grass boxes (25% surplus grass from nature reserves)
8. Checked by independent inspection institution SGS
All this ensures that the Vitel-oké concept meets all the parties’ wishes. It can and must be referred to as real veal. Anywhere in the world.

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Grass cardboard

For foodservice, VITEL-oké is supplied in special packaging. The first meat packaging made from grass cardboard.

For foodservice, VITEL-oké is supplied in special packaging. The first meat packaging made from grass cardboard. Grass cardboard is an entirely new development in the field of recycled and recyclable packaging materials. The Netherlands has a surplus of natural grass from nature reserves. Until recently, it was composted or turned into animal feed. However, the Ministry of Economic Affairs, Agriculture and Innovation wanted to make this natural grass more sustainable and use it for other applications. The grass box was developed in collaboration with the nature conservancy organisation "Stichting Natuurmonumenten".
Retail VITEL-oké products are available in distinctive skin packs. This gives the products longer shelf lives and leads to less wastage.

VITEL-oké is proof that the PALI Group sets great store in innovation and wishes to carry out its activities in a sustainable, socially-responsible manner.

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Up to eight months old

Meat of bovine animals up to 8 months old is classified in category V. The sales description in the United Kingdom is 'veal'.

Since 1 July 2008, the European Union uses a compulsory definition for veal which distinguishes two categories:

  • Category V: slaughter age up to 8 months old ('veal'), and
  • Category Z: slaughter age between 8 to 12 months ('beef').

The sales descriptions to be used for both categories have been laid down for all member states and national traditions were taken into account. In some countries this solely concerns white veal. In others, such as the Netherlands, where both white and rosé veal are sold as ‘veal’ this can lead to confusion. Especially because white and rosé veal differ in flavour, tenderness and colour.
Implementing the veal definitions and the names for the two different products should lead to more clarity for consumers concerning which product they are dealing with.

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Checks by independent institute

VITEL-oké veal can be traced back to the source and all this is laid down in the VITEL-oké guarantee plan. The latter is constantly supervised by the independently certified inspection institute SGS.

The VITEL-oké concept is constantly supervised and inspected by experts. The veal can be traced back to the source and all this is laid down in the VITEL-oké guarantee plan. The latter is constantly supervised by the independently certified inspection institute SGS.

Naturally, when it comes to transport: no unnecessary mileage and this limits CO2 emissions. Veal completely in line with the VITEL-oké concept: sustainable and socially responsible with respect for humans and animals. Honest veal with a beautiful, natural rosé colour, delicious flavour and unparalleled tenderness.

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Cuts

Around the world, Vitelco supplies client-specific products of standard quality and quantity. Technical parts are cut and packaged on the basis of client specifications.

Around the world, Vitelco supplies client-specific products of standard quality and quantity. The range (fresh or frozen) is very extensive. Technical parts (with or without bones) are cut and packaged on the basis of client specifications.
Non-standard cuts can be requested alongside the standard ones. Deboning and packaging is carried out fresh and every day with varying cuts. Larger volumes of the desired cuts are also possible.
For foodservice and retail Vitelco can provide portioned delivery (vacuum pack or skin pack).

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